Indian Outsourcing Backlash Backfires

Sify.com reports the controversy over offshore outsourcing to India is giving them free publicity.

"Rohit Kapoor, chief executive officer of EXL, which provides financial outsourcing services, said the protests have made mid-sized firms more aware of the way big companies are slashing costs and boosting profits through outsourcing."

"Kapoor said the increasing interest shown by foreign small- and medium-sized companies was good news as they were not only likely to seek outsourcing of services, but also consultancy advice on systems."

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